For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read, E-commerce 2019: business.technology.societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
Chapter 1 Introduction to E-Commerce
Chapter 2 E-commerce Infrastructure
Chapter 3 Building an E-commerce Presence
Chapter 4 E-commerce Security and Payment Systems
Chapter 5 E-commerce Business Strategies
Chapter 6 E-commerce Marketing and Advertising
Chapter 7 Social, Mobile, and Local Marketing
Chapter 8 Ethics, Law, and E-commerce
Chapter 9 Online Media
Chapter 10 Online Communities
Chapter 11 E-commerce Retailing and Services
Chapter 12 B2B E-commerce