PART 1: INTRODUCTION TO E-COMMERCE The Revolution Is Just Beginning E-commerce Business Models and Concepts PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE E-commerce Infrastructure: The Internet, Web, and Mobile Platform Building an E-commerce Presence: Websites, Mobile Sites, and Apps E-commerce Security and Payment Systems PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES E-commerce Marketing and Advertising Concepts Social, Mobile, and Local Marketing Ethical, Social, and Political Issues in E-commerce PART 4: E-COMMERCE IN ACTION Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce |