SECTION ONE INTRODUCTION TO RETAIL BUYING Chapter 1: The Retail Playing Field Chapter 2: The Buyer¡¯s Role Chapter 3: Buying Practices for the Different Retail Classifications Chapter 4: The Market Specialists and how They Service Retailers SECTION TWO: PLANNING THE PURCHASE Chapter 5: Consumer Analysis Chapter 6: Multiculturalism: Assessing the Product Needs of America¡¯s Major Ethnicities Chapter 7: What to Buy Chapter 8: How Much to Buy Chapter 9: Merchandise Sourcing and Timing the Purchase SECTION THREE: MAKING THE PURCHASE Chapter 10: Purchasing in the Domestic Marketplace Chapter 11: Foreign Market Purchasing Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets Chapter 13: Wholesale Purchasing on the Internet Chapter 14: Negotiating the Purchase and Writing the Order SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES Chapter 15: Merchandise Pricing Chapter 16: The Development of Private-Label Programs Chapter 17: Disseminating Product information to Retail personnel Chapter 18: The Buyer¡¯s Role in Planning Advertising, Special Events, and Visual Merchandising |